PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”
Personal Data Protection Act (PDPA)
The Personal Data Protection Act 2012 (PDPA) governs the collection, use and disclosure of personal data. The PDPA was passed by Parliament in October 2012 and came into force in 4 stages between January 2013 and July 2014.
The PDPA recognises both:
- – The right of individuals (natural persons, whether living or dead) to protect their personal data; and
- – The need of organisations (all corporate bodies – e.g. companies – and unincorporated bodies, including those formed or resident outside of Singapore) to collect, use or disclose personal data for purposes that a reasonable person would consider appropriate in the circumstances (see below).
What is personal data?
Personal data means:
- – Data about an individual who can be identified from that data itself; or
- – Data about an individual who can be identified from that data and other information to which your business has or is likely to have access
Examples of personal data that can, on its own, identify an individual include:
- – Biometric identifiers (face geometry or fingerprints)
- – Name and NRIC number
- – Photograph or video image of an individual
- – Voice of an individual
- – DNA profile
Note that the PDPA also protects, to a limited extent, the personal data of individuals who have been dead for 10 years or fewer. For such personal data, only the provisions relating to the disclosure and protection of personal data will apply.
What are the types of personal data the that PDPA does not apply to?
The PDPA does not apply to the following categories of personal data:
- – Personal data that is contained in a record that has been in existence for at least 100 years; and
- – Personal data about a deceased individual who has been dead for more than 10 years
- – Business contact information, which is information not provided by an individual solely for personal purposes, and includes an individual’s:
- Business title;
- Business telephone number; and
- Business address and email address
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. We may use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com